Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Wednesday, January 31, 2007
Wednesday, January 24, 2007
How Do Search Engines Work - Web Crawlers
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
Wednesday, January 17, 2007
Increase Your Profits In 7 Days By Staying Organized
...This is something that I've learnt a great deal about over the last few months! And you would be amazed at the difference it can make in your life - both in terms of time and money saved!
If you want to get your Affiliate Marketing business ship shape, you can do it in just seven days. You will see increased web traffic, new customers, and you will be able to communicate with more of your customers. In one week, you will become more organized, and you will be able to process more orders than before. Making money online requires you to keep finding new ways to advertise and sell more products and services.
Day 1
You should organize your computer so that you will be able to get to software, order sheets, payment sheets, email lists, and product information when you need it quickly and easily. Create storage files online for this information so that you can update and change it whenever you need to. Clear away any items that you no longer need or print off information that is valuable, but that you don’t have an immediate need for. This will free up memory on your computer so that you will be able to store new information as it comes along.
Being organized will allow you to spend more time marketing and responding to customer questions. You will see an increase in profits by creating trust in your customers and by getting your business’s name out there.
Day 2
You should re-evaluate your current software to see if it is giving you what you need. If you can run your business efficiently with simple spreadsheets, then you will not have to change much. But if you are having trouble managing your expenses, profits, and orders, then you should invest in software that will help you stay organized. You should also take some time each day to update these programs with new information.
Day 3
You should begin looking at your web site to see where small improvements can be made. Adding and deleting content, updating graphics, and making sure all the links work properly will help customers who are visiting your web site to make a purchase.
Day 4
You should take a look at the markets you are advertising in to see if there are new markets to be found or if you will need to market more aggressively. You should research possible places to market your web site and consider writing articles for databases which allow other web sites to use for free. This is advertising that will cost you nothing and will reach a lot of people.
Day 5
You should create a newsletter that you will be able to send to existing customers. This newsletter can be sent weekly or monthly, but it should inform customers about new products, improvements to your web site, and other valuable information.
Day 6
You should create a blog if you haven’t already and update it. Blogs should be updated at least once a week in order to keep people interested in reading it.
Day 7
You should try to find other web sites that you want to swap links with. This will boost business and improve your search engine ranking.
See how simple this all is. Small changes can have a profound impact on your business - never forget that.
Today is launch day by the way so I have to shoot off now - only 2 hours and 20 minutes to go!
Until next week!
If you want to get your Affiliate Marketing business ship shape, you can do it in just seven days. You will see increased web traffic, new customers, and you will be able to communicate with more of your customers. In one week, you will become more organized, and you will be able to process more orders than before. Making money online requires you to keep finding new ways to advertise and sell more products and services.
Day 1
You should organize your computer so that you will be able to get to software, order sheets, payment sheets, email lists, and product information when you need it quickly and easily. Create storage files online for this information so that you can update and change it whenever you need to. Clear away any items that you no longer need or print off information that is valuable, but that you don’t have an immediate need for. This will free up memory on your computer so that you will be able to store new information as it comes along.
Being organized will allow you to spend more time marketing and responding to customer questions. You will see an increase in profits by creating trust in your customers and by getting your business’s name out there.
Day 2
You should re-evaluate your current software to see if it is giving you what you need. If you can run your business efficiently with simple spreadsheets, then you will not have to change much. But if you are having trouble managing your expenses, profits, and orders, then you should invest in software that will help you stay organized. You should also take some time each day to update these programs with new information.
Day 3
You should begin looking at your web site to see where small improvements can be made. Adding and deleting content, updating graphics, and making sure all the links work properly will help customers who are visiting your web site to make a purchase.
Day 4
You should take a look at the markets you are advertising in to see if there are new markets to be found or if you will need to market more aggressively. You should research possible places to market your web site and consider writing articles for databases which allow other web sites to use for free. This is advertising that will cost you nothing and will reach a lot of people.
Day 5
You should create a newsletter that you will be able to send to existing customers. This newsletter can be sent weekly or monthly, but it should inform customers about new products, improvements to your web site, and other valuable information.
Day 6
You should create a blog if you haven’t already and update it. Blogs should be updated at least once a week in order to keep people interested in reading it.
Day 7
You should try to find other web sites that you want to swap links with. This will boost business and improve your search engine ranking.
See how simple this all is. Small changes can have a profound impact on your business - never forget that.
Today is launch day by the way so I have to shoot off now - only 2 hours and 20 minutes to go!
Until next week!
Wednesday, January 10, 2007
The Importance Of Tracking Links
Do you want to know how to get better results from your affiliate marketing business?
Tracking your links will only take a few minutes of your time each day. By doing this simple step every day, you will be able to see where you need to advertise more heavily and where you need stop adverting.
Tracking your web traffic is one of the best tools you can use when trying to make money through affiliate marketing. Web hosting companies provide you with this simple tool that you should use each day to determine where your customers are coming from. Affiliate programs that are successful use this tool in order to know where to advertise and where not to advertise. Why spend your time advertising to certain markets that are not responding? This is a waste of your time and will not yield you much money.
Each day, check to see where your traffic is coming from and visit these areas. Add more banners, create additional blog entries, or write articles that will be seen by those who will find the link to your web site. This will help search engines find your web site. This is a surefire way to generate more income for your affiliate programs.
You need to connect with markets that will buy from the companies you are earning commissions from. Why sell to those who are clearly not interested? You will end up spending more money in advertising than you will make!
Once you have found the markets that are constantly buying from your link, you will need to update your web site every few weeks. Fresh content will always keep viewers coming. This also means updating your blog regularly. Affiliate programs stay in business by always being visible to those who are surfing the internet. This is an easy way to keep interest and encourage people to buy from your affiliate programs.
The key to making money online is to monitor your web traffic and advertise to those who have been known to buy. This is simple supply and demand. Do not waste your time during the day trying to market to a group of people that are obviously not interested in buying. While you should try to find new markets, do not spend your time on markets that are not biting.
Always be on the lookout for new markets to advertise in and when you find one, track it for a week or two to see if the customers are interested. If you don’t see any results, then find other advertising opportunities.
One final piece of advice: If you are having difficulty earning commissions from a company, drop them and find another company. There are plenty of affiliate programs out there and you should not spend your valuable time trying to sell a product that no one wants.
Tracking your links will only take a few minutes of your time each day. By doing this simple step every day, you will be able to see where you need to advertise more heavily and where you need stop adverting.
Tracking your web traffic is one of the best tools you can use when trying to make money through affiliate marketing. Web hosting companies provide you with this simple tool that you should use each day to determine where your customers are coming from. Affiliate programs that are successful use this tool in order to know where to advertise and where not to advertise. Why spend your time advertising to certain markets that are not responding? This is a waste of your time and will not yield you much money.
Each day, check to see where your traffic is coming from and visit these areas. Add more banners, create additional blog entries, or write articles that will be seen by those who will find the link to your web site. This will help search engines find your web site. This is a surefire way to generate more income for your affiliate programs.
You need to connect with markets that will buy from the companies you are earning commissions from. Why sell to those who are clearly not interested? You will end up spending more money in advertising than you will make!
Once you have found the markets that are constantly buying from your link, you will need to update your web site every few weeks. Fresh content will always keep viewers coming. This also means updating your blog regularly. Affiliate programs stay in business by always being visible to those who are surfing the internet. This is an easy way to keep interest and encourage people to buy from your affiliate programs.
The key to making money online is to monitor your web traffic and advertise to those who have been known to buy. This is simple supply and demand. Do not waste your time during the day trying to market to a group of people that are obviously not interested in buying. While you should try to find new markets, do not spend your time on markets that are not biting.
Always be on the lookout for new markets to advertise in and when you find one, track it for a week or two to see if the customers are interested. If you don’t see any results, then find other advertising opportunities.
One final piece of advice: If you are having difficulty earning commissions from a company, drop them and find another company. There are plenty of affiliate programs out there and you should not spend your valuable time trying to sell a product that no one wants.
Saturday, January 6, 2007
How To Start Your Own Internet Home Business
Let me start by apologizing for not posting last week. I got a little too caught up in the Christmas and New Year celebrations in India. But I'm back now and all excited about the possibilities in 2007!
In my last poat I addressed a point often made to me about the potential to become debt free when you start a home based internet business. In this post I show HOW you can get going...
... It's vital that you understand what it is you will be doing. Many people who run internet home businesses are affiliate marketers. What is an affiliate marketer? It’s a person who makes a commission off of another company’s product.
This can be done in various ways through tested internet marketing techniques. All you will need to start your home based business is a computer with an internet connection, a few products that you want to sell, and enough ambition to promote these products so people will buy them.
There are many advantages to running a home based business. You will be able to work for yourself, which means you can set your own hours. You do not need to hire others to work for you unless you want to, and you do not have to deal with customer service issues or billing as the company you are affiliated with will do all of that. You will have to aggressively promote products in various forums to persuade people to buy the products you are selling.
The first step to establishing your internet home business is to search the online marketplace and find products that interest you. What are your hobbies? What products stand out? Which products do you think you can sell easily?
After finding one or two that you are interested in promoting, you should register a domain name and find a web hosting company so that you can build a web site. Decide how your site will look and then build it.
In order to make serious money online through affiliate programs, you should include content on your web site that is informative, easy-to-read, and fun! This is a great way to let your creative side run wild!
The key to good content is to research your products and your audience and find out what they’re interested in knowing about. This is your one opportunity to connect with potential customers, so don’t blow it! Build your site carefully and plan on updating it often with new content.
The last step is to market your site. Get your business out there using the internet.
Adding new content to your web site and marketing it are two areas that you should focus on. You will have to find ways to increase traffic and entice people to use your web site when ordering products. It is probably best to build one web site at a time and focus on marketing one product until you are able to find ways to advertise online that will net you enough money to start an affiliate program with another company.
So, as you can see, starting an internet home business is not difficult. Creative advertising and maintaining a quality web site are two ways that you will be able to generate a steady income that will grow over time.
In my last poat I addressed a point often made to me about the potential to become debt free when you start a home based internet business. In this post I show HOW you can get going...
... It's vital that you understand what it is you will be doing. Many people who run internet home businesses are affiliate marketers. What is an affiliate marketer? It’s a person who makes a commission off of another company’s product.
This can be done in various ways through tested internet marketing techniques. All you will need to start your home based business is a computer with an internet connection, a few products that you want to sell, and enough ambition to promote these products so people will buy them.
There are many advantages to running a home based business. You will be able to work for yourself, which means you can set your own hours. You do not need to hire others to work for you unless you want to, and you do not have to deal with customer service issues or billing as the company you are affiliated with will do all of that. You will have to aggressively promote products in various forums to persuade people to buy the products you are selling.
The first step to establishing your internet home business is to search the online marketplace and find products that interest you. What are your hobbies? What products stand out? Which products do you think you can sell easily?
After finding one or two that you are interested in promoting, you should register a domain name and find a web hosting company so that you can build a web site. Decide how your site will look and then build it.
In order to make serious money online through affiliate programs, you should include content on your web site that is informative, easy-to-read, and fun! This is a great way to let your creative side run wild!
The key to good content is to research your products and your audience and find out what they’re interested in knowing about. This is your one opportunity to connect with potential customers, so don’t blow it! Build your site carefully and plan on updating it often with new content.
The last step is to market your site. Get your business out there using the internet.
Adding new content to your web site and marketing it are two areas that you should focus on. You will have to find ways to increase traffic and entice people to use your web site when ordering products. It is probably best to build one web site at a time and focus on marketing one product until you are able to find ways to advertise online that will net you enough money to start an affiliate program with another company.
So, as you can see, starting an internet home business is not difficult. Creative advertising and maintaining a quality web site are two ways that you will be able to generate a steady income that will grow over time.
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