1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.
3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.
4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.
6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
Wednesday, April 25, 2007
Wednesday, April 18, 2007
The Importance of Search Engines
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
Wednesday, April 11, 2007
Can You Really Become Debt Free By Starting A Home Based Internet Business?
Starting a home business to earn extra money will help you pay off your debt faster than taking on a second job or stretching your budget each month. An internet home business will allow you to keep your current job and help pay off those monthly bills.
One of the quickest and easiest home businesses to start is an affiliate marketing business. This is because you do not have to invest your own money. If you have a computer, internet connection, and know of how to conduct internet research, then you will begin making money very quickly.
You will earn a commission for every sale that a company makes from links that you post, or from your web site. This is how affiliate programs work. Your job will be to advertise online in order to generate more business. You can do this in many ways:
Create a web site that will entice people to buy the products you are selling. You should fill your web site with valuable information about the product, links to the company web site, invitation to join your mailing list and more. Update your web site as often as you can. This will keep people interested in shopping for merchandise.
Conducting research on the best places to add links or advertise your web site is very important. You should consider writing a newsletter, writing articles for article databases, and sending out email to those who are on your mailing list, and blogs.
Investing in an autoresponder program is a good way to send out mass email campaigns to those on your list. This will save you a lot time and will pay for itself.
Track your links to see where most of your customers are coming from. Stop advertising in areas that are doing poorly.
Be on the lookout for new places and methods to advertise. The Internet is still new and there are many places that have not been explored yet by internet home businesses.
Consider creating viral reports, which are longer than articles, but contain more specific information about a product or service. You can use them on your web site, or you can post them in directories where other people can use them.
Write an ebook and offer it to customers who make purchases from your web site often. Ebooks can be about anything that is relevant to your web site and the products you are selling. Ebooks do not have to be long, but should contain valuable information that customers would appreciate. You can offer ebooks to customers as a way to coax them to order from your site or give them as rewards for purchasing a product.
You may want to consider partnering with other people who are involved in affiliate programs. Link swap, or post viral papers and ebooks on their site and yours. This will help both of you generate sales.
Getting out of debt is never easy, but earning extra money will help when you join affiliate programs that are available on the Internet.
One of the quickest and easiest home businesses to start is an affiliate marketing business. This is because you do not have to invest your own money. If you have a computer, internet connection, and know of how to conduct internet research, then you will begin making money very quickly.
You will earn a commission for every sale that a company makes from links that you post, or from your web site. This is how affiliate programs work. Your job will be to advertise online in order to generate more business. You can do this in many ways:
Create a web site that will entice people to buy the products you are selling. You should fill your web site with valuable information about the product, links to the company web site, invitation to join your mailing list and more. Update your web site as often as you can. This will keep people interested in shopping for merchandise.
Conducting research on the best places to add links or advertise your web site is very important. You should consider writing a newsletter, writing articles for article databases, and sending out email to those who are on your mailing list, and blogs.
Investing in an autoresponder program is a good way to send out mass email campaigns to those on your list. This will save you a lot time and will pay for itself.
Track your links to see where most of your customers are coming from. Stop advertising in areas that are doing poorly.
Be on the lookout for new places and methods to advertise. The Internet is still new and there are many places that have not been explored yet by internet home businesses.
Consider creating viral reports, which are longer than articles, but contain more specific information about a product or service. You can use them on your web site, or you can post them in directories where other people can use them.
Write an ebook and offer it to customers who make purchases from your web site often. Ebooks can be about anything that is relevant to your web site and the products you are selling. Ebooks do not have to be long, but should contain valuable information that customers would appreciate. You can offer ebooks to customers as a way to coax them to order from your site or give them as rewards for purchasing a product.
You may want to consider partnering with other people who are involved in affiliate programs. Link swap, or post viral papers and ebooks on their site and yours. This will help both of you generate sales.
Getting out of debt is never easy, but earning extra money will help when you join affiliate programs that are available on the Internet.
Thursday, April 5, 2007
The Power Of Testimonials
Building a popular web site is one of the best ways that you can market your internet home business. Your web site should be filled with informative content, graphics and pictures, and testimonials from some of your satisfied customers. Testimonials are stories from customers that can be used to promote your excellent customer service skills, products that you sell, or offer praise for your web site. For many people who shop on the internet, it is helpful to find out more about the experiences of others before making a purchase.
When you want to add testimonials to your web site, you should email customers that have signed-up for email updates or your newsletter and ask them for feedback. You can do this in a variety of ways:
· Ask customers to write a paragraph or two about their experiences or about their satisfaction with the products they purchased.
· Create a questionnaire that customers can answer.
· Ask a specific question and have them answer it.
These are all great ways to prompt people into giving you the information you will need for a testimonial. When choosing which testimonials to use on your web site, you should find a variety that showcase customer service, product satisfaction, and compliments on web design and content. In order to get a variety of responses, you should send a different question to each of your customers.
You should also ask customers to give their consent to use their name and testimonial on your web site. They can do this by writing a sentence or two at the bottom of the email.
Once you have received enough testimonials to fill a page or two, you should post them on your web site. You can create a testimonials section or you can place them near products you are promoting. There are no rules as to where you want to place the testimonials as long as they do not distract from what you are selling online.
As with all web content, you will have to update testimonials with new ones every few weeks. Archive testimonials so that they can be read by customers. Testimonials can help customers feel better about buying from your web site and is an excellent way to highlight your commitment to customer service.
You can use testimonials in other ways as well. If you have a newsletter, you can add a few testimonials to help boost sales. You can also include testimonials in your email campaigns and in other marketing. Using customer comments is one way to create a sense of community and friendship between you and your customers. Customer loyalty is built on trust. By telling others how much your customers value your business, you will increase sales.
When building your internet home business, you will have to demonstrate your customer service skills by building a web site that is clean, professional, and contains content that customers will find valuable. Once you have demonstrated this, you will make money online and your business will continue to grow.
When you want to add testimonials to your web site, you should email customers that have signed-up for email updates or your newsletter and ask them for feedback. You can do this in a variety of ways:
· Ask customers to write a paragraph or two about their experiences or about their satisfaction with the products they purchased.
· Create a questionnaire that customers can answer.
· Ask a specific question and have them answer it.
These are all great ways to prompt people into giving you the information you will need for a testimonial. When choosing which testimonials to use on your web site, you should find a variety that showcase customer service, product satisfaction, and compliments on web design and content. In order to get a variety of responses, you should send a different question to each of your customers.
You should also ask customers to give their consent to use their name and testimonial on your web site. They can do this by writing a sentence or two at the bottom of the email.
Once you have received enough testimonials to fill a page or two, you should post them on your web site. You can create a testimonials section or you can place them near products you are promoting. There are no rules as to where you want to place the testimonials as long as they do not distract from what you are selling online.
As with all web content, you will have to update testimonials with new ones every few weeks. Archive testimonials so that they can be read by customers. Testimonials can help customers feel better about buying from your web site and is an excellent way to highlight your commitment to customer service.
You can use testimonials in other ways as well. If you have a newsletter, you can add a few testimonials to help boost sales. You can also include testimonials in your email campaigns and in other marketing. Using customer comments is one way to create a sense of community and friendship between you and your customers. Customer loyalty is built on trust. By telling others how much your customers value your business, you will increase sales.
When building your internet home business, you will have to demonstrate your customer service skills by building a web site that is clean, professional, and contains content that customers will find valuable. Once you have demonstrated this, you will make money online and your business will continue to grow.
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