If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.
In addition to the above mention, the publisher has to invest regularly in heavy duty machineries and tons of papers in printing tons of newspapers on a daily basis.
And in order to ensure that the newspapers are delivered on time, the publisher appoints agents at every part of the covered territory.
So, how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.
The answer? Selling advertising spaces! You have definitely seen lots of advertisements in the newspaper. The publisher simply sells advertising space in the papers to advertisers who want to leverage their advertising efforts on the paper’s high readership.
On the same analogy, you can make money the exact way from your newsletter: simply by selling advertising space to prospective advertisers!
If your mailing list size exceeds 1,000 (5,000 is recommended) subscribers and beyond, you can start selling advertising space for say, $10.00 per sponsor ad.
In this manner, you turn every issue you send out to your subscribers into a profit-pulling device. And since there is virtually no end to the stream of advertisers as products, services and businesses are cropping every single day in every industry imaginable, so are your money making opportunities.
Thursday, August 30, 2007
Thursday, August 23, 2007
Make Money With Private Label Rights
Have you ever wanted to write an e-book before? There are million of people who have thought about it. Many of those individuals are interested in writing an e-book due to their love for writing, but others are interested in making a profit.
Unfortunately, to make a profit, you will not only have to write an e-book, but sell it. This can be a long and difficult task; however, that does not mean that you can’t make money by selling e-books. You can with something that is known as private label rights.
To obtain the private label rights to an e-book, you will need to find an opportunity. Online, it is likely that you will come across a number of different individuals who are selling the resell rights to their e-books. The fact that they are selling their rights does not necessarily mean that their work cannot sell or that it is poor in quality. In fact, many e-book authors just do not have the time to market their product to its targeted audience. However, if you do have the time and the knowledge, you could make a full or part-time living.
As previously mentioned, you will have to find an individual who is willing to sell their e-book resell rights to you. When searching for that individual and e-book, you are encouraged to be on the lookout for a number of different things. First, it is important to request samples or a copy of the e-book. The cost of obtaining the resell rights to a private label product, including an e-book, can be fairly high. Before agreeing to purchase the resale rights, you will need to make sure that the product will be marketable and in demand. If so, you can then proceed to strike a deal.
Finding an e-book author, that is selling their private label resell rights, is a fairly easy process. The hard part is finding buyers for the product that you are now responsible for selling. There are a number of different ways that you can try and sell an e-book. In addition to just using one selling methods, you may be able to find extra success by using a combination of them.
Perhaps, the best way to sell an e-book is to target the e-book’s intended audience. You may want to think about creating a simple webpage with your e-book information on it. This webpage will not only be picked up by search engines, but you can also provide links; this is where targeting your audience will come in. For instance, if you have an e-book on popular beauty tips, you may want to post on message boards that have a focus on personal care. There are a large number of online message boards that allow the posting of a signature. This signature may include the link to your e-book’s website.
In addition to using linking, you can also advertise the e-book with online classified ads. Online, there are literally an unlimited number of classified websites and many of them are free to use. Advertising the e-book that you have available for sale online, especially with classified ads, is a low-cost way to generate public interest. Local classifieds are also a good idea; however, many cost money. Whether you only use online classified ads, local classified ads, or both, your e-book should get the exposure that it needs to start selling.
Another way that you could sell the e-book is through an online auction website. On any given day, most online auction websites have over one million products listed. There is always a chance that your e-book could get lost in those items, but the chances are slim. On most occasions, your e-book will get purchased or it will at least get the exposure needed to generate interest.
All business opportunities, including the buying and selling of e-books, takes time to generate revenue. If you do not automatically see the results that you were looking for, with private label e-book rights, you are encouraged to give it time.
Unfortunately, to make a profit, you will not only have to write an e-book, but sell it. This can be a long and difficult task; however, that does not mean that you can’t make money by selling e-books. You can with something that is known as private label rights.
To obtain the private label rights to an e-book, you will need to find an opportunity. Online, it is likely that you will come across a number of different individuals who are selling the resell rights to their e-books. The fact that they are selling their rights does not necessarily mean that their work cannot sell or that it is poor in quality. In fact, many e-book authors just do not have the time to market their product to its targeted audience. However, if you do have the time and the knowledge, you could make a full or part-time living.
As previously mentioned, you will have to find an individual who is willing to sell their e-book resell rights to you. When searching for that individual and e-book, you are encouraged to be on the lookout for a number of different things. First, it is important to request samples or a copy of the e-book. The cost of obtaining the resell rights to a private label product, including an e-book, can be fairly high. Before agreeing to purchase the resale rights, you will need to make sure that the product will be marketable and in demand. If so, you can then proceed to strike a deal.
Finding an e-book author, that is selling their private label resell rights, is a fairly easy process. The hard part is finding buyers for the product that you are now responsible for selling. There are a number of different ways that you can try and sell an e-book. In addition to just using one selling methods, you may be able to find extra success by using a combination of them.
Perhaps, the best way to sell an e-book is to target the e-book’s intended audience. You may want to think about creating a simple webpage with your e-book information on it. This webpage will not only be picked up by search engines, but you can also provide links; this is where targeting your audience will come in. For instance, if you have an e-book on popular beauty tips, you may want to post on message boards that have a focus on personal care. There are a large number of online message boards that allow the posting of a signature. This signature may include the link to your e-book’s website.
In addition to using linking, you can also advertise the e-book with online classified ads. Online, there are literally an unlimited number of classified websites and many of them are free to use. Advertising the e-book that you have available for sale online, especially with classified ads, is a low-cost way to generate public interest. Local classifieds are also a good idea; however, many cost money. Whether you only use online classified ads, local classified ads, or both, your e-book should get the exposure that it needs to start selling.
Another way that you could sell the e-book is through an online auction website. On any given day, most online auction websites have over one million products listed. There is always a chance that your e-book could get lost in those items, but the chances are slim. On most occasions, your e-book will get purchased or it will at least get the exposure needed to generate interest.
All business opportunities, including the buying and selling of e-books, takes time to generate revenue. If you do not automatically see the results that you were looking for, with private label e-book rights, you are encouraged to give it time.
Wednesday, August 15, 2007
Can Craigslist Improve Your Business?
The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.
There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.
Research Before Posting On Craigslist
Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.
Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.
Evaluate The Competition On Craigslist
The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.
To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy.
Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.
There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.
Research Before Posting On Craigslist
Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.
Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.
Evaluate The Competition On Craigslist
The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor’s marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor’s marketing strategy and avoiding these strategies.
To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy.
Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.
Wednesday, August 8, 2007
Making Money With Articles: Becoming An Affiliate
If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write, becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home.
You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages.
Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again.
Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.
If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there.
Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.
There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy.
As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.
You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages.
Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again.
Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.
If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there.
Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.
There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy.
As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.
Wednesday, August 1, 2007
The Many Facets of Viral Marketing
In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:
1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
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